As I plan to expand my business in Europe, I have come to learn one thing, a business needs both a spiritual and a business mission to be successful, especially at the beginning.
Robert Kiyosaki advises that the mission of any business should fill a need that the customers want, and if it fills that need, and fills it well, the business will begin to make money. When the spiritual mission and business mission are both strong and in line, the combined power builds huge and successful businesses.
Simply look at companies such as Apple, Microsoft, Ford, KFC. Without a strong mission, a business is not likely to survive its first five to ten years in operation. So let’s not just start a business to make money, but rather put more effort in making a difference, the money will simply follow you.
The mission of a business is a reflection of the spirit of the entrepreneur. Sometimes the mission of a business is hard to measure, impossible to see, and for all practical purposes an intangible, most of us have experienced it.
As the world becomes crowded every day with more and more products, the businesses that survive and do well financially will be businesses that focus on serving and fulfilling the company’s mission and their customers’ needs, rather than just increasing the company’s revenues.
Do you have a strong mission that will be key to your business survival?