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The right use of colour in your business can either send a positive or negative message.
Well not till the other day I had no idea how much colours has an impact in marketing my products or services in my businesses. When I started my business I didn’t know the importance of choosing a colour, so like most people I choose a common and popular colour. Little did I know that colour is a powerful psychology tool to use in my business.
We will take a look at some few colours used in businesses all over the world and what meaning it may have for your businesses;
Blue: Loyal. Peaceful. Trustworthy.
Psychology Behind The Color Blue: The colour blue tends to create some form of calmness. However this can vary if too much blue is used as it can send an uncaring message.
White: Pure. Clean. Youthful.
Psychology Behind The Color White: White is the colour of purity. It is also associated with creativity (white boards). It can be used in medical profession as well as fashion industry.
Black: Stability. Strength. Power.
Psychology Behind The Color Black: This colour can be used to target your high-end market and it is popularly used to market products ment for the youth because it adds mystery to your image. Black is a serious color that evokes strong emotions hence can be used in music industry.
Red: Passion. Excitement. Danger.
Psychology Behind The Color Red: If you need attention for your brand then red is the colour for your business. This colour is associated with a lot of energy and excitement. Most businesses that has red painting on its business premises are more likely to attract both customers and also city councils askaris (police).
Orange: Vibrant. Energy. Play.
Psychology Behind The Color Orange: It’s the colour tied to fun times, happy and energetic days, warmth and organic products. It is also associated with ambition.
Yellow: Happy. Warm. Alert.
Psychology Behind The Color Yellow: This colour has a relaxing feeling and it is associated with laughter, happiness and good times. However this colour is also associated with flames hence it won’t be advisable to use it for baby products or services. There is a study that shows that babies cry more in (bright) yellow rooms and tempers flare more around that colour too.
Green: Healthy. Wealth. Growth.
Psychology Behind The Color Green: According to a study carried out, “Hospitals use light green rooms because they too are found to be calming to patients.”
Purple: Royalty. Wise. Celebration.
Psychology Behind The Color Purple: If you are plnning to target young adolescent girls then purple is the right colour since it more likely to be their favorite colour. It can also be used to package your premium services in your business.
Gray: Timeless. Middle of the road.
Psychology Behind The Color Gray: Too much gray leads to feeling mostly nothing; but a bit of gray will add that rock solid feeling to your product.
10 Second Rule in Websites
If your business has a website, customers need to absorb as much information in that first 10 seconds of their visit before they reach their “should I stay or should I go decision”. The colours of your websites could be a determining factor of whether the customer stays or leaves. In any case, you need to make sure that harmony of the colours are done correctly.
During the 10-second rule, the user tend to check if it is pleasing to read your business website. Most users tend to judge a website using the 10-second rule where if they don’t get attracted to your site within that time frame then they usually close it and move on.
Does the colour of a business have any impact in your decision making when buying goods or services? You can share your views:
