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Guy Kawasaki

How To Achieve Enchantment

In the journey of entrepreneurship, one usually encounters challenges on how to achieve likability, how to launch a product or service, how to overcome resistance, how to manage employees and the list is endless.

Enchantment, as defined by Guy Kawasaki, is the process of delighting people with a product, service, organization or idea.

Guy Kawasaki simplified what an entrepreneur needs to do to delight people in business in a simple image.

Guy Kawasaki is a venture capitalist and an entrepreneur, don’t confuse him to “Robert Kiyosaki of Rich Dad Poor Dad” just in case, I know I did the first time I heard his name 🙂

Hope you’ll find the image below useful on “How To Achieve Enchantment”!

Enchantment Infographic

Photo Courtesy of Guy Kawasaki

Are you on the road to achieving your enchantment?

About Enock Kiprono

Enock Kiprono is the founder of Fenesi.com & Dealpoa.com. He loves to connect with entrepreneurs that are success driven, passionate, action-taking whose goal is to make a difference in the business world!

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2 comments

  1. Very insightful article! A good challenge to people in the business world need to achieve enchantment

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