In the journey of entrepreneurship, one usually encounters challenges on how to achieve likability, how to launch a product or service, how to overcome resistance, how to manage employees and the list is endless.
Enchantment, as defined by Guy Kawasaki, is the process of delighting people with a product, service, organization or idea.
Guy Kawasaki simplified what an entrepreneur needs to do to delight people in business in a simple image.
Guy Kawasaki is a venture capitalist and an entrepreneur, don’t confuse him to “Robert Kiyosaki of Rich Dad Poor Dad” just in case, I know I did the first time I heard his name 🙂
Hope you’ll find the image below useful on “How To Achieve Enchantment”!
Photo Courtesy of Guy Kawasaki
Are you on the road to achieving your enchantment?