Allow me to explain my point, most entrepreneurs struggle in their business not because they lack opportunity or talent to execute their goals. It has been mainly lack of concentration on the core product or services of their business.
Many entrepreneurs find themselves become a jack of all trade. Let me be honest, I also found myself doing everything when I was starting my web design firm. The company core business is web design & web hosting, however i found myself providing printing services for business cards which was completely not part of my core business. I learnt a lot of lessons and lost so much money while at it.
In most places, it is considered that it is ideal to do so many things so that one can have a more probability of landing on opportunities. Well I completely disagree with that thought of school. As Robert Kiyosaki once mentioned that in business an entrepreneur needs to have a great FOCUS in what they are doing. He expounded on it by saying that FOCUS stands for “Follow One Course Until Success“. It does take a great deal of perseverance to stay in the one course until success. Entrepreneurship is all about perseverance, all of us are born to be entrepreneurs but very few of us get to practice it through the test of “concentration and perseverance“.
If you can’t summarise what you do in your business in 25 seconds then i would highly recommend that you rethink again and FOCUS on specific product/service that you can specialize with.
People seek within a short span of life to satisfy a thousand desires, each of which is insatiable. – Oliver Goldsmith
Do you have what it takes to be a successful entrepreneur in your industry?