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KASS International To Launch Kenya’s First Vernacular TV Station

Demand for local content in Kenya has increased over the past few years.

A month ago, KASS International made great strides towards local digital content by announcing that they are in the process of setting up KASS TV in which will serve Kalenjins in both locally and in diaspora.

According to an interview done by Alex Kiprotich of Standard Media, Joshua Chepkwony – KASS Media Group Chairman mentioned that KASS International is currently in the process of testing and setting up trials for KASS TV so it will have coverage in Kenya and also America.

It will become the first vernacular television station in Kenya. KASS TV will have features of counties in Rift Valley which will showcase culture, agriculture, tourism, education and other investment opportunities. Joshua Chepkwony says that “Most of the times parents complain that their children have abandoned their culture but we have to be fair to the children because they have grown up exposed to other cultures imported and one of the aims of KASS TV is to educate and document cultures”

KASS TV will have its coverage broadcasted on ZUKU TV and it will be viewed through Channel 019 based on an advert seen on KASS FM website.

Demand for local content is growing rapidly. With upcoming platform such as Akalewouldsay which now has over 8,800Facebook fans just barely 2 months since it started. This shows that there is high demand for local content and companies need to restrategize themselves in order to capture untapped sector.

Kenya ICT Board also has been spear-heading an initiative called Tandaa Digital Content Grant in which they were offering up to 40 grants awards to successful applicants whom are eligible (Kenyan citizens over 18 years old & Companies and Organizations Registered in Kenya). $4 Million ($1.5 Million for private sector applications and $2.5 Million for government applications) was up for grab from any qualified applicant whom meets the criteria and proposes a good business plan that is viable.

What type of local content do you think is not currently covered by the media or bloggers? Have your say below;

About Enock Kiprono

Enock Kiprono is the founder of Fenesi.com & Dealpoa.com. He loves to connect with entrepreneurs that are success driven, passionate, action-taking whose goal is to make a difference in the business world!

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