Coca-Cola today unveiled a program dubbed “Young Women in Enterprise” which seeks to promote women empowerment in Kenya.
Nairobi Bottlers Ltd a local bottling partner of Coca-Cola will offer young women entrepreneurs an opportunity to raise seed capital and grow their business by availing beverage for sale and offering marketing support in their outlets.
TechnoServe on the other hand will handle the training of the women and ensure they adhere to important business principles including operating good accounting by keeping records, running effective marketing co-ordination and setting structures in their outlets which will enable them to run efficiently and effectively.
Currently, Coca-Cola is running a pilot phase which has seen 100 young women entrepreneurs from Nairobi’s Kawangware and Mathare slums. As part of the same program, Coca-Cola has made global commitment to provide 5 million women with tools and skills they need to run thriving businesses.
The women entrepreneurs will earn between 12-13% commission on each product they sell. The training costs will be catered by Nairobi Bottlers Ltd.
Coca-Cola is running an ambition program which seek to train 5 million women entrepreneurs by 2020.
In another program, Coca-Cola has been seeking to encourage fruit farmers to plant passion and mango fruits for its brand Minute Maid. Through partnership with Bill & Melinda Gates Foundation they have been able to provide training and resources to almost 13,000 farmers worth $11.5 Million in Kenya which will run for 4 years.